Audience

Before filming our opening, we thought it was important to ask our target audience a few questions about which films they prefer regarding genre and themes, as well as a few other questions. We asked a random group of people in our target audience range - boys and girls around 15+ as the certificate of the film would be a 15 - 10 questions relating to our film and genre. Below you can see the questionnaire and their answers.

We decided our film would be a certificate 15 because of the violence seen at the beginning which will be seen in our opening sequence. It may be quite gory but not enough for it to be a certified 18. As well, if we keep the gore and violence to a minimum we can have a wider target audience as if it was an 18, it would minimise the amount of people who could go and see it. We also couldn't make the film a 12 because of the language and the nature of the film, as urban and racing films are generally not suitable for a younger target audience.

We asked did this questionnaire before completing our final storyboard as we wanted to take on any ideas and preferences that we discovered through the questionnaire to improve our ideas.

For example, almost every person we asked said they prefer car action films to be shot in Urban locations, so this helped us to decide where we would be filming. As well, most people said they prefer the cast to be mixed of both male and females, so we added in an extra part to make the genders more balanced.

This is the completed questionnaire after asking 6 random people who fit our target audience. We asked such a minimal number as some of the questions were quite specific.

Evaluation:
From completing the questionnaire, we found that Urban films were most popular amongst our target audience, which was convenient as this is what we have planned to make the genre of our film. This reassured us that our idea would be popular amongst our target audience. 

As well, I was reassured that our target audience said they would watch a film based on cars and car events even if they weren't car enthusiasts as this means we would get a larger target audience.
The point of doing the questionnaire was to make sure our ideas would be accepted by our target audience, and so that if our project was made into a real film there would be profit made from the production of it. 
And this is a pie chart showing the percentage of our target audience who prefer horror as their favourite genre. This will differ as to who we ask if we were to do the survey again. Even though horror was the most popular genre, we couldn't create a horror opening as we don't have enough equipment, or special effects available for us to make it as effective as possible, and we were all adamant that we didn't want our opening to be cheesy and there was a big risk that if we chose our genre as horror, this could happen.