4. Who would be the audience for your media product?

Who would be the audience for your media product?

Here are some images of what we decided would be our target audience. Typically, it would be a film more attractive to males, however we would think that some girls would also enjoy our film, whether they are a car enthusiast or not as it has a good twist in the plot to make it interesting for as many people as possible, to widen our possible audience.

We think that the target audience would be car lovers as are feature heavily in our film and so that would be an obvious selling point for our film.

Typically, the audience would be teenage males who are interested in cars. I would also think that they would have hobbies like skateboarding or building things and going out with their friends. They'd probably listen to modern and up to date music, and I wouldn't be surprised if they listened to a lotos club music as well, because I think our film would attract an age group of 18+ because of the violence implied at the beginning. I imagine my taget audience would shop in typical high street shops such as Topman and Burton as these are very popular shops. I also assume that their favourite tv show would be Top Gear if they are car enthusiasts, or maybe something like The Walking Dead if they were more into violence. However I think they would be more interested in reality and realistic shows, as this is what we have tried to achieve with our film - to make it as realistic as possible. We have done this through our urban location or normality of the plot and characters.

Elements which would directly appeal to our audience are

• The voiceover, as it is emotive. It is like having a storyteller of the target audiences own age, which they can really relate to and understand. This can be seen in Goodfellas, as well as Trainspotting. 
• Editing is traditionally fast paced and edgy. However, in our opening, our editing is quiet slow, dreamy and hallucinogenic, which can have connotations of drug taking and the effects drugs have, which stereotypically teenagers, certainly in modern society, understand and like. This also shows that the film makers understand what teenagers want and what they like or relate to, making the appeal to carry on watching even stronger.
• Violence is shown straight from the beginning with the blood running down Pierce's face, which would make teenagers and our target audience want to watch the film as this is what they are interested in and want to see, as well the violence and situation having an interesting back story that they want to find out.

I think that our target audience would watch our film because it's a popular genre, which can be seen through our questionnaire. It is also based on aspects of life that our age group are mostly interested in, such as cars and to a certain extent, violence - Fast and furious. It is relatable and realistic and I think that would also make our target audience watch our film. There is also a mix of characters as Mitch is very loud and bouncy as a character whereas Pierce is quieter and more reserved, so there is something that everyone can relate to.  There is lots of extremity, a key element of action films which attracts our target audience and keeps their attention throughout the film. This can be seen in Beverly Hills Cop where they use a mixture of humour and action, but the tension of death and the unknown surrounding the plot creates tension.

To widen our audience participation we decided to film them watching our opening and then gathering them for questions. We chose to do this because it would show off our creativity skills.

video to be added