How did you attract/address your audience?
Our film opening is similar to others through the genre of our film opening. We haven't created a typical action film and our opening represents more features of a thriller as we wanted to create a mysterious and dreamy atmosphere so that the action is more dramatic by contrast. This is all to attract our audience so they are curious as to what is about to happen. Therefore our opening isn't like the openings to any other action films, so instead we have studied both thriller and action film openings.
Our average, stereotypical audience member would be a male in their late teens/early twenties who is streetwise, urban, modern and has some sort of interest in cars.
The questionnaire that we asked a group of our target audience at the beginning of planning was useful in deciding how to attract our audience as we discovered that urban and thriller films were most popular, and could infer that this is the type of person who would want to watch our film, urban and streetwise and a bit risky - or enjoys watching risks being taken.
Taking this into consideration, our use of cinematography directly addresses our audience as we included an element of risk, something that would appeal to our target audience. This is also a key convention of an action film. The shot we used of the car going over the camera is also a modern idea and very original. I think that if we included this shot in our marketing plans, such as flyers, posters and billboards, this would instantly attract our target audience because it creates a sense of excitement and recklessness, and this would be mirrored in the plot of the film. A good example of this is the poster used for The Sweeney. This attracts the same target audience as us as the violence, action and mise-en-scene use of cars is clear. So if the person is into that genre they are more likely to go and see the film. This is what I hope would happen with our film.
We tried attracted our audience through the use of sound as we wanted to create a dreamy atmosphere, like the one used in the opening title of James Bond's Skyfall. As we don't have the special effects for this, we used sound instead, and recorded the characters breathing heavily over the top of the clips at the beginning. This emphasises how alone they are, and how scarily quiet it is. We did this so that the audience thinks that the characters are completely alone and makes the situation clear that no one is coming to help. This attracts the audience as it draws them into the storyline and hooks them into wanting to find out more, thus continuing to watch the film. Another film opening which does this is Goodfellas, as we don't know who the man is in the boot and how he get there and why he is there. All of these kind of questions are what we want our audience to ask when watching our opening because if the audience are asking questions, it means they are interested and curious.
I know that this is what attracts my target audience because of the questionnaire we did whist planning our storyboard. This showed that the genre of thriller was the most popular. So, logically, the more conventions of a thriller film we include, the more popular our film will be.
Like the use of sound, our editing is unconventional as it creates a dreamy and hallucinogenic state. This is a unique selling point as pretty much all other action films are fast paced right from the beginning. This is why we compared our opening to other slow paced edited openings such as The Girl with The Dragon Tattoo and Skyfall as both these title sequences are mysterious and create a dream like state to contrast with the fast paced action. This style of editing attracts our audience because it mirrors a drug like state and, without making too many stereotypes, teenagers and our target market are typically more likely to understand and like these effects an enjoy watching this because it may remind them of their own experiences.
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